Gerry Edtl Blog

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  • Jan 8
    2016

    Agent Marketing


    January 8, 2016 For those of you that are looking for a process to increase sales revenue I strongly recommend utilizing Gerry Edtl’s program for your sales representatives no matter where they are at in their career development. I worked with Gerry for a year…

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  • Oct 2
    2015

    What Agents Want #4


    What Agents Wants #4: Help The Agent Improve Their Loss Ratio. Some agents receive a “profitability bonus” based on their loss ratio. That bonus can be six figures! Others do not receive a profitability bonus, but their loss ratio is interconnected to their commission structure and…

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  • Sep 2
    2015

    What Agents Want #3


    What Agents Want #3: Help The Agent Grow Their Agency. Top agents are growing agents. They know the only direction you can coast is downhill; therefore growth for them is not an option. Insurance agents advertise for new business, they buy leads and follow-up on leads….

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  • Aug 2
    2015

    What Agents Want #2


    What Agents Want #2: Help The Agent Retain Their Customer. When the agent’s customer has a loss and reports a claim the promise the agent made of insurance coverage is tested. Because the agent doesn’t actually fulfill their promise they are at risk of losing their…

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  • Jul 2
    2015

    What Agents Want #1


    What Agents Want #1: Help The Agent’s Customer Realize The Value Of Their Agent. One of the threats facing the local insurance agent is the “Internet” companies and the “800” companies who are selling on price. Top agents know if they are not careful they…

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  • Jun 2
    2015

    Four Things Insurance Agents Want But Don’t Think You Can Help Them Get


    In this series I’ll share with you Four Things Insurance Agents Want, But Don’t Think You Can Help Them Get. Before I do, I want you to write this thought down so you can use it to challenge your thinking as you sell to insurance agents……

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  • May 2
    2015

    MISCONCEPTION #5


    MISCONCEPTION #5: Agents Will Recommend You Because You Are Good At What You Do. Obviously you have to be good at what you do; quality work and excellence in customer service are expected. What is also true is the agent cares about what you can…

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  • Apr 2
    2015

    MISCONCEPTION #4


    MISCONCEPTION #4: Agents Like “Marketing” Visits. Somewhere along the way we have turned into professional office visitors instead of salespeople. The idea that you can gain their trust because they like you is only partially true. Yes they must like you, but they must also…

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  • Mar 2
    2015

    MISCONCEPTION #3


    MISCONCEPTION #3: All Agents Are Prospects And Should Be Called On Every Month. Take a random list of 100 insurance agent offices. The “80/20 Rule” will tell you that 20 agents have 80% of the business. I can tell you from experience there are another…

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  • Feb 2
    2015

    MISCONCEPTION #2


    MISCONCEPTION #2: Insurance Agents Don’t Get Involved With Claims. This might be true 20% to 30% of the time; more times than not when you hear this it’s another smoke screen. The truth is top agents understand the relationship between customer service during a loss…

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