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Gerry Edtl Blog

  • Jun 7
    2017

    Client Spotlight


    Weak leaders have the luxury of looking after themselves. Great leaders have the honor of looking after others. – Simon Sinek This month Gerry Edtl Consulting is privileged to share a Client Spotlight with you that embodies the second sentence above. ServiceMaster by Cornerstone has…

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  • May 3
    2017

    The Secret to Getting Referred


    Here’s the secret to getting referred: It’s about them! No one today is interested in you. Everyone today is interested in himself or herself. That’s the secret. Most sales and marketing professionals operate under the old paradigm of talking all about them, their company, their…

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  • Apr 5
    2017

    Is Motivation The New Bully?

    Category: For The Owner

    Bully is defined as, “the use of superior strength or influence to intimidate.” Stay with me here and I promise to wrinkle your brain. Motivation. Catchphrase of the last half century. We all know the history. Let me tell you the tale: Once upon a…

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  • Mar 8
    2017

    A Look At The Whole Truth Regarding The Problem With Agent Marketing


    The “Other Truths” To Consider Recently I have been fascinated at the number of people (contractors and consultants alike) who are adamant that Agent Marketing is a waste of time. Many say Agents no longer refer. They are simply too busy to talk with customers…

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  • Feb 2
    2017

    Forget Finding the "Right" People, Start Attracting Them

    Category: For The Owner

    Imagine with me: What if you could hire “the right” people? What if you could retain “the right” people and stop turnover in your business? Does that interest you? It should! Think of the benefits: If you had “the right” people coming to work it…

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  • Jan 4
    2017

    Be Resolute This Year!


    Want to hear an astonishing statistic from the University of Scranton Journal of Clinical Psychology? Only 8% of people in America are successful at achieving their New Year’s resolutions. Eight people in 100 will achieve their goals. For those of us who aren’t the 8…

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  • Dec 7
    2016

    Pulling Profit Out of the Hat – Expense (part 4 of 4)

    Category: For The Owner

    Let’s review. Over the past few months, the newsletter has suggested Profit is within your control. Profit is a result of 3 components working together: price, volume, and expense. Your first challenge was to accept the fact that you control your profit. You were then…

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  • Nov 2
    2016

    Pulling Profit Out of the Hat – Volume (part 3 of 4)

    Category: For The Owner

    Is it a safe bet to say that over 50% of your work comes from Vendor Programs? Maybe even 70% or 85%? How about for the entire year? What would happen if Vendor Programs were suddenly gone? My guess is you are squirming in your…

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  • Oct 5
    2016

    Pulling Profit Out of the Hat – Price (Part 2 of 4)

    Category: For The Owner

    Queries: Is Xactimate truly in control of your price? Do all your jobs go through Vendor Programs? Are your estimates inclusive of all line items? If you answered NO to each question you are one step closer to mastering this component of profit.  If you…

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  • Sep 7
    2016

    Vanishing Profit – What the Magician Doesn’t Show You

    Category: For The Owner

    Are your margins diminishing? Do you wonder where profit has gone? In the last decade the Disaster Restoration industry margins were always small, but now they’re microscopic! Mr. Magician, what have you done with our profits? Let’s take a peek behind the curtain. There have…

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