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Gerry Edtl Blog
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Amp Up Your 2023
Category: Uncategorized
I hope 2022 has been a phenomenal year for you! The Disaster Restoration Industry has its hardships and challenges, but it also has its incredibly meaningful and amazing blessings. I hope as this year comes to a close, you have time to reflect by yourself…
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C&R Magazine
Category: Uncategorized
I am delighted to share with you that C&R magazine published an article my business partner and I wrote in their September/October issue. Such an honor and privilege to contribute to this industry magazine. It’s been around for nearly as long as I have –…
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New Video Tip Series
Category: Uncategorized
I’m excited to share that I am starting a new video tip series in the month of November focused on leadership and the importance of building trust. I hope to release one video tip each week on Wednesdays beginning November 2. Typically I post these…
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Leveling Up Your Customer Experience
Category: Uncategorized
Ever heard a customer say this, or act like it, when you arrive to meet them at their loss? “This cannot be happening to me. I don’t have time for this! What am I going to do? Why me!” These words, and the actions that…
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Leaving Well
Category: Uncategorized
My daughter, also my business partner and boss, lost a close friend to an aggressive cancer this month. Her prognosis in January of this year at diagnosis went from 4 years, to 6 months, to 2 months, to just 24 hours. She was 38. My…
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Restoration Sales 2.0
Category: Uncategorized
I was honored to join Chris Nordyke of Floodlight Consulting Group, my partner Jordan Donald, and Michelle Blevins of C&R Magazine as we discussed helping your restoration business reach its next level in sales. It’s a dynamic conversation, and has some key takeaways to use…
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Prolonging the Life of Your Business
Category: Uncategorized
Employee Retention seems to be the buzzing topic at large lately. I was listening to a webinar recently that said the majority of our labor force in the coming years (Generation Y) will have upwards of 10 jobs in their life. Most of this generation…
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The Fight Of Their Life
Category: Uncategorized
Twenty years ago, Time Magazine said insurance agencies were a dying institution. They’ve managed to hang on despite the prediction. However, like us all, the pandemic hit local insurance agents hard. An article in NU Property & Casualty Magazine noted: “Agents rely on building relationships…
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Are you participating in Programs or TPAs?
Category: Uncategorized
Many Restorers today are participating in some kind of direct program or third party administrator program. You need work today – this is one way to make that happen. How balanced is your revenue? I had a client who had 80% of his work come…
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Client WIN 🙌 Had to Share!
Category: Uncategorized
Do you do traditional Insurance Agent Marketing? You know, the “routes and rounds” – basically in-person live advertising? So many Restorers do. This is Step 1 of getting started with Insurance Agents. Many of my clients have done just this, and they are frustrated by…
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