May Productivity Newsletter 2020
Gerry Edtl Sales Tip #7
Identify Your Ideal Client
Who is your best customer? Who pays on time, in full, and is little hassle or stress? Each business is unique, and your ideal client will be just as unique as your business.
Don’t worry about who everyone else is pursuing. Take the time to determine who your best customer is. Then spend your energy getting as many of your ideal customers as you can. In the end, you’ll make more sales, and, ultimately, they’ll be better sales!
Gerry Edtl Sales Tip #8
Work Smarter, Not Harder
Sales is a numbers game, but don’t be fooled by the statement. I could talk to 100 wrong people and make no sales. Or I could talk to 10 right people and make 6 sales.
There aren’t enough hours in the day to work hard and accomplish all that you dream of. You and I have to work smart. We have to maximize every effort, every action, every minute, every conversation. There is no time to waste doing what everyone else is doing. Work smart.
Culture Tip: Carnegie Principle #17
Try honestly to see things from the other person’s point of view
EMPATHY: the ability to understand and share in the feelings of another.
Only when you can be the other person to the best of your ability can you have any hope of truly understanding them and how to best interact with them. Each of your team members is unique.
When misunderstanding occurs, or an argument is about to ensue, STOP. Take 3 deep breaths as you count to five. Clear your mind, and do your best to think and feel like the other person. Then ask yourself these four questions:
- What happened?
- What might be causing them to think and act the way they are?
- What did you learn?
- What are you going to do next?
What clarity did you gain? Hopefully taking a literal minute to complete this exercise will give you great insight into your people at any given moment and allow you to respond better.
How To Win Friends and Influence People, Dale Carnegie