Gerry Edtl Consulting


The dynamic father-daughter duo, we are second and third generation Disaster Restoration Industry workers. With over 60 years of combined experience, we’ve done it all. We know your business. YOU are our passion. We love helping people who love helping others. We now devote our time and efforts to helping as many businesses as possible overcome the same challenges we faced when in the trenches.

Our mission is to provide you with the most phenomenal professional development experience ever. We customize our services to your needs and help you obtain significant gains quickly. Our systems are practical, simple, and ready-to-go for immediate implementation.

Our company offers a 100% satisfaction guarantee. If you are not completely thrilled with the experience you receive from our company, we will do all we can to make it right immediately. If you are still unimpressed, you owe us nothing, and we will issue a 100% refund.

President, Founder, and VP of Sales

Gerry Edtl literally grew up in the Disaster Restoration industry. His dad owned a franchise in Oregon, and his formative years were spent doing door-to-door sales, cleaning, and working as a technician.

Gerry came to uniquely understand the international franchising business by serving 34 years with ServiceMaster. For nineteen years he worked as a franchise turnaround specialist. His unique ability to bring out the highest levels of productivity in each team member has made him a highly sought after business development leader. In fifteen years as a business consultant, international speaker, educator, and seminar presenter, Gerry developed multiple sales and customer service programs that earned him the respect of business owners and their key managers.

Gerry’s ability to work with teams has enabled him to successfully turn around every business he has worked in during his career.

Gerry’s hobby is volunteer umpiring for Little League Baseball and Softball. He was selected to umpire at the 2013 Little League World Series, Junior Softball in Kirkland, WA. He has been married to his wife Lynn for 40 years.

CEO & Lead Trainer

Jordan Donald was born and raised in the DR life – from franchisee to franchisor level, there is little she hasn’t seen. She has a Bachelor of Science in Psychology and a Master of Arts in Teaching degree. Jordan taught Life Science at an International American school in Singapore for four years. While there she pursued further education and training in Professional Development. Jordan’s passion, in business and in life, is helping people reach their full potential. Jordan returned to her roots in the DR world in 2014 after returning from overseas. She is now the CEO of her dad’s consulting company.

Jordan’s hobbies include boxing and rock climbing. She has two dogs and has been married to her husband Russ for 9 years.