MISCONCEPTION #5: Agents Will Recommend You Because You Are Good At What You Do.
Obviously you have to be good at what you do; quality work and excellence in customer service are expected. What is also true is the agent cares about what you can do for them. After all, we all know that everyone’s favorite radio station is… WIIFM (What’s In It For Me).
The key to increasing agent referrals is by adding value to the agent. How does your current sales strategy add value to the agents business? Want some help with this? Next month we will begin the “Four Things Insurance Agents Want, But Don’t Think You Can Help Them Get.”